ARGONAUT BOOKS

Superb marketing is both an art and a science. I know of no better proof than in the engaging and illuminating content of this book, which shows how some of our most successful brands simultaneously mastered each to great effect.Robert Cialdini, New York Times bestselling author, Influence and Pre-SuasionThis is a great book. Practical, generous and insightful.Seth Godin, 22-time bestselling author, entrepreneur and teacherShotton and Flicker unpack how the smartest brands use behavioral psychology to genuinely shift consumer preference. Clear, engaging, and refreshingly practical, this book b...Read More